Have you captured the hearts and minds of your new employees?

According to an Aberdeen report, the best-in-class companies that have a formal onboarding process improve their new employee engagement by an average of 31% and reduce their time-to-productivity by 24%. Engaged employees in turn are more likely to be top performers, and companies with an engaged workforce have higher profits. Onboarding is much more than a 2-hour session where the new hires fill out the mandatory HR forms.

With new technology, the best companies allow access to a new employee portal and important company and career information even before the start day.  If your company has not caught the tech wave yet, you can still think of ways to share information to affirm their decision to join your company. What can you tell about your culture, your history and your business that can get them excited about being part of your organization? Give details about your benefits upfront, so they can discuss them with their family before they make their final decisions.

Orientation should be a reflection of your company culture. Find a way to reflect your core values through stories, discussion and activities. Orientation doesn’t have to take place in one session either. Bazaarvoice, on the list of Austin’s Best Places to Work For, gives out a list of 55 items to explore during the first week of employment. The new hires are asked to find out from Finance how much cash Bazaarvoice has in the bank. They get to sit in meetings with Sales or executives. They may get to expense a tray of cookies to share with coworkers, or a dinner at a restaurant where Bazaarvoice has celebrated its history. As Bazaarvoice is obsessed with the culture fit, they offer $2000 for any new hire who realizes that they don’t belong and want to leave.

How many new employees have started their first week excited and found themselves rolling their thumbs because the computer hadn’t arrived, the password is not working, or the manager was traveling. This is the first impression you are creating. The logistics process must be rehearsed, until it is flawless. There must be a work plan for the new hire to get started, otherwise, delay the start date.

Engagement is formed in hearts and minds. You capture hearts when your employees feel pride in being part of your organization and create meaningful connections with their coworkers. You capture their minds when they understand the vision and purpose of your organization and how it ties to their role. Onboarding is a great place to start making headway into the hearts and minds of your new champions.

Share your experiences in onboarding: the good, the bad and the ugly!

###

If you enjoyed this post, please consider subscribing to Forte Consulting RSS Feed. Copyright 2010 Liisa Pursiheimo-Marcks, all rights reserved. SVPGMGDX8TEC