I was shopping at my neighborhood grocery store and happened to make an impulse purchase for a Christmas present. As I was standing in the line, I noticed a sign that advertised free gift wrapping and was thrilled: The gift was large and lumpy, and I was not looking forward to wrestling with it. I would be happy to delegate it to someone more talented. Little did I know that I was going to enter a gift wrapping nightmare as a result of typical performance management failures.
Missing process and communication
I didn’t have much time, so I wanted to make sure I was going to the right place. As I was at the check-out desk, I asked the associate about the offer. Her answer: “Ummm… What gift wrapping?” I pointed at the sign glued to her post, and she hesitantly pointed me to Customer Service.
Missing talent and skills
As I walked towards the Customer Service, I asked another associate about the gift wrapping. He knew to point me to the department that was in charge of wrapping, and walked with me. Unfortunately, nobody was there. The lights were off, although I could see a couple of rolls of gift paper. The associate started paging people. The first person who got there assured me that I wouldn’t want him to wrap my gift. More people were paged. Eventually they found two young ladies who were up to the challenge.
Missing tools and resources
The eager associates asked for my preference for the wrapping paper, and I was looking forward to a fast resolution. I had already waited 15 minutes and was starting to get second thoughts. Not so fast! There were no scissors or tape at the gift wrapping station. The other associate was ready to rip a product from the shelf to produce scissors for the transaction. After a frantic search through the drawers, we were ready to make some progress.
Hooray, after almost half an hour, I had my gift wrapped. The employees were doing everything they could with their positive attitude and creativity to compensate for the corporate blunders. I can’t say my experience was truly positive. I ended up being the guinea pig to trigger some process improvement in their gift wrapping offer. If their company culture works, the employees will bring up input and ideas to improve the customer experience. Everything that went wrong was very simple to prevent:
- Communicate the process and expectations to your employees.
- Ensure you have the right people with right skills in place.
- Provide tools and resources for success.
Are you ready to make your employees successful?
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