I attended a fascinating presentation by Maya Townsend of Partnering Resources. The topic was network analysis in organizations, and the discussion meandered into many other aspects of networking in business. As an excellent conversation, this triggered many additional thoughts afterwards that I want to put together to make my case that networking is an essential function that needs to be built into high performance organization.
Most organizations state among their core values something around teamwork or collaboration. This is not just to make everybody feel warm and fuzzy, but because it makes business sense. People working together get things done more creatively and more effectively. We have all experienced how much more willing we are to help someone whom we have met in person. Virtual teams struggle with this phenomenon in reverse.
Every organization has its power players. Some have position power, some have informal power. A network analysis can reveal who the informal leaders are. Information, expertise and social connections are channeled through these people, usually not according to the organizational hierarchy. Knowing these movers and shakers is critical in change initiatives or in analyzing an organizational problem.
High performers are natural networkers and learn fast how to build strategic networks. To build a truly high performing organization, everybody would do well to be good at building important connections inside and outside of work. The company can assist by building networking infrastructure and skills. A mentoring program can create vertical connections. Intranets and expert wikis create platforms for informal learning and linking through expertise. Company events and buddy programs give a chance to form true human connections. Sometimes classroom training not only serves as professional development, but also as an excellent bonding and networking opportunity. Even office design can enhance networking with employee lounge areas and attractive cafeterias. Access to social networking tools, like LinkedIn and Facebook, is increasingly important, especially for the Millenials, with other generations catching up fast.
In addition to creating the right environment, the organization should consider providing training on basic networking skills. For some, it may come natural; for the rest, a little help may be needed. Whether it is networking etiquette, the use of the social media or basic interpersonal skills, increased collaboration both internally and externally will pay back the efforts.
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